BUILD YOUR BRAND
with Gwydion Suilebhan
Director of Brand Identity and Marketing, Woolly Mammoth Theatre Company
Open To: Playwrights, Directors, Actors, Arts Administrators, Small Theatre Companies
In 2018, we in the arts face a powerful reality -- that one's public brand and brand identity are essential elements to engaging audiences, increasing opportunities, and earning loyalty. This goes well beyond social media straetgies or websites -- a well-defined brand can help you make difficult tactical decisions, communicate clearly, create visionary marketing, and build a community that values and celebrates your work. In this informative session, acclaimed arts leader Gwydion Suilebhan will discuss his work at Woolly Mammoth Theatre Company and elsewhere, sharing important tools that anyone can use to speak clearly and compellingly about their creative endeavors.